(kän-ˈbrē-ō ) adverb: with spirit, with vigor (a musical direction)

Invigorating brands has been my specialty for 25+ years.

An innate gift for spotting and uncovering a brand’s highest potential has allowed me to shape and energize some of the world’s most famous brands.

Ready to revitalize, evolve, or grow?

Need an expert thinking about your brand but don’t have the resources to hire an agency or in-house leader?

You can have both ...

Working with me puts a 25-year expert on your brand with the agility and cost-efficiency of an independent parter. Having led bluechip clients from within an agency and having served as a corporate-marketing VP, my expansive thinking is balanced with the wisdom gained from having run my own multi-million-dollar P&L.

Big ideas are only as good as a leader’s ability to create alignment, survive resource fluctuation, and earn board approval (when needed). I’ve been there. Let’s get it done together.

When to reach out…

  • Revitalize or evolve your brand positioning or messaging

  • Clearly differentiate your brand in the market

  • Create and drive consistency across your brand ecosystem

  • Just need a brand expert as a sparring partner or gut-check resource?

Specialties

  • Brand strategy foundation – mission, vision, purpose

  • Corporate brand positioning – what business are we really in?

  • Portfolio and product branding

  • Aligning brand to product strategy

  • Competitive differentiation

  • Brand architecture

  • New brand and/or category creation

  • Verbal identity/tone of voice

  • Brand and sub-brand naming

  • Messaging strategy

  • Copywriting for video, web and collateral

  • Audience research and persona-building

- Former Global Director, Google BrandLab

Holly is easily the most gifted brand strategist I’ve ever worked with.